Jason Gutierrez
Multimedia Entrepreneur
With 20 years of experience in Journalism, Marketing for Small Businesses and Nonprofits, to Website Design and Development to Corporate PR and Government Relations, I am able to assess, assist and implement the tools needed to make your business or organization stand out across multimedia marketing outlets.
I‘ve worked with clients in Houston, Texas, Bakersfield, California, and New Orleans, Louisiana.
A graduate of California State University, Bakersfield, I have a B.A. in Communications. My career consists of being a reporter and editor for The Bakersfield Californian, a Public Affairs Representative for Kaiser Permanente and a Marketing Director for the Bakersfield Museum of Art. Eleven years ago I started to work as a digital marketing entrepreneur, utilizing journalism skills and ethics for content creation across social media and traditional marketing platforms. Here I specialize in creative content development, graphic design, video production, and social media management. Additionally, I have sat on multiple community nonprofit boards assisting with branding, marketing and fundraising campaigns.
Although I am a California native, I now call Houston, Texas home. Working in multiple states has been an opportunity to continue my passion for multimedia marketing and has allowed me to thrive.
Journalistic insight, storytelling and effective communication are essential building blocks for a business to thrive across multimedia channels. I have seen the evolution of social media and digital marketing from the ground up. I enjoy being able to help clients develop and implement creative content, graphic design, video production and social media campaigns across the various social media channels. Together we are carving out YOUR space in the digital marketing realm.”
WORK EXPERIENCE:
ENIGMA Multimedia Marketing
(2012-CURRENT): Specializing in social media marketing, web site design, graphic design, public relations, content & copy writing, special event management and video production. ENIGMA increases client visibility and develops social media strategies for new avenues of promotions and advertising, enhances community visibility, supports fundraising efforts and brand awareness.
Bakersfield Museum of Art, Marketing Director
(2012-2013): Managed social media marketing, web site development, special events and community fundraisers. Was the first to bring comic art into the museum, showcasing the works of Todd Nauck and Tom Hodges. Launched successful social media visibility campaigns. Integrated social media, video production and web development for events, fundraisers and community projects.
Kaiser Permanente Kern County, Public Affairs Representative
(2008-2012): Developed internal and external communication strategies. Implemented social media marketing. Wrote and designed print and digital newsletters. Government, Media and Community relations expert. Encouraged regional offices to develop social media strategies and usage. Used Social Media as an avenue to promote events, updates and create community awareness around topics pertinent to healthcare.
Bakersfield Life Magazine, Editor
(2003-2008): From the ground up – designed, developed, marketed, wrote and oversaw production of The Bakersfield Californian’s monthly specialty magazine, as well as other niche publications. Led a team of staff and freelance writers, photographers and designers.
The Bakersfield Californian, Freelance Writer
(1999-2003)
